15 TikTok Ideas to Grow Your Salon in 2025 (That Actually Work)
Boost visibility, build trust, and book more clients—all with short-form magic.
If you're still thinking TikTok is just for Gen Z dance trends, it's time to shake up your strategy. Salons across the UK are using TikTok to explode their visibility and fill up appointment books. Whether you're a solo brow tech or a full-service salon owner, these content ideas will help you show up, stand out, and grow faster.
1. Treatment Time-Lapses – People love seeing the transformation. Record a time-lapse of a full treatment—whether it’s brows, lashes, facials or nails. Add music, a few captions, and you're good to go. Bonus: Add before/after reactions at the end!
2. Client Reactions – Capture that moment when your client sees their results for the first time. Nothing beats real, raw, happy reactions for building trust.
3. “A Day in the Life” at the Salon – Give followers a sneak peek into a typical (or not-so-typical) day behind the scenes. Use trending audio and keep it real.
4. Satisfying Product Application Clips – Slow-mo shots of mask application, tinting brows, or removing wax are oddly satisfying—and super shareable.
5. Meet the Team – Let your followers meet your staff with quick intros, fun facts, or “who’s most likely to…” games. Helps build connection and trust.
6. Common Mistakes Clients Make (and How to Fix Them) – Turn FAQs into bite-sized videos. For example: “Stop doing this before your lash appointment!”
7. Transformations with Text Overlays – Use a storytelling approach like: “She wanted fuller brows after overplucking in the 2000s—here’s how we brought them back.” Perfect for emotional engagement + education.
8. TikTok Trends… With a Beauty Twist – Join in on viral trends but tailor them to your niche. For example, show “Things I’ll never do as a brow tech” with trending audio.
9. BTS of Training or Product Orders – Show your audience what it takes to run your salon or training academy. From stocking shelves to attending masterclasses—this humanises your brand.
10. Tutorials & Tips – Quick wins like: “3 things to know before your brow lamination” or “How to care for your skin post-facial.” These build authority and get shared.
11. Celebrate Client Milestones – Got a client who’s been with you for 5 years? A new mum booking self-care time? Share their stories (with permission) to connect on a deeper level.
12. Glow-Up Montage – Do a quick swipe-through of multiple before-and-afters in one video, set to trending music.
13. Your Personal Story – Why did you start your salon? What challenges did you face? Be real, be honest—it makes your brand relatable and unforgettable.
14. Ask Me Anything (AMA) Sessions – Answer your followers’ beauty-related questions in short videos. Perfect for boosting engagement and showing off your expertise.
15. Client POV – Hand the phone to your client (or simulate it) and show what it’s like to lie down on your bed or walk into your salon. People want to feel the experience.
Ready to Grow Your Salon with TikTok?
You don’t need to dance or go viral overnight. You just need to show up consistently, be yourself, and share content that truly connects. Whether you're just starting out or already established, TikTok is a powerful tool to help you grow your beauty business.
Inside the Beauty Business Growth Club, you'll get ready-made TikTok content calendars, trending audio suggestions, reel scripts, and step-by-step guides tailored to the beauty industry—so you're never stuck on what to post. If you're serious about showing up online and growing your salon, this is where the magic happens.
✨ Join us and take the stress out of content creation. Let’s build your dream business—one scroll-stopping post at a time.